Major US Telco
Problem: Launching New Product
Our client was facing increased competition from new entrants in its market and needed to evaluate a range of business and technology options for offering new product bundles.
Description: Strategic Business Development
The Strategy Group wanted to understand the options for offering new propositions in the rapidly evolving telecoms market – the question of whether to launch a bundle of services rather than current pure play and if so what bundle and how should it be rolled out? Our client used SmithBayes to rapidly build a range of 'Dual', 'Triple' and 'Quad' strategies and tested them against different rollout and marketing campaigns.
Outcome: Business Agility
SmithBayes enabled our client to build a decision framework in weeks not months that not only gave better insight into the strategic opportunities but also established 'learn and adapt' as a key tenant for the organisation.