Global FMCG
Problem: Brand Management
Our clients Executive Board wanted to be able to respond to changing market conditions faster by understanding the impact of different strategic plays across a global brand portfolio.
Description: Global Portfolio Strategy
Our client used SmithBayes as a platform to consolidate and visualise the impact of changing market conditions and corresponding strategic options on its global portfolio. The SmithBayes platform enabled our client to aggregate the option based strategic plans from across the business units into a single portfolio view – giving a rolling plan and a much more dynamic decision making environment.
Outcome: Shorter Decision Cycle
SmithBayes enabled the VP Strategy to compress decision cycles from weeks to a day – giving it significant quicker response times than its competitors.