Further information
Contact:
Samantha Maslen
Burson-Marsteller
Tel: +44 20 7300 6216
Email: samantha.maslen@bm.com
In the news
SmithBayes featured in Time magazine
What can business learn from auto racing?
Split-second decision-making, says a British tech firm
Time magazine explores the application of software to strategic planning with SmithBayes' CEO, Simon Williams, and the practice of “strategic agility” with Donald Sull from London Business School.
The story can be read via the following link: Time article
The story also refers to a recent McKinsey & Company study that found that most executives are unhappy with their company's strategic planning.