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Annette Stark, former Head of Reuters Solutions for UK and Ireland, joins SmithBayes as Director of Customer Services

20 April 2007, LONDON: SmithBayes, a leading software company whose technology improves the agility with which organisations can make decisions and respond to change, announced the appointment of Annette Stark as the Director of Customer Services.

In her role, Stark will be responsible for delivering a high quality customer experience in all dealings with SmithBayes from early engagement through to supporting established users in gaining the maximum strategic benefit from the SmithBayes product.

Stark brings with her 20 years of operational experience having previously held a number of senior positions at the Reuters Group PLC in London and New York.

Commenting upon her appointment, Stark stated: “I am excited to be joining the SmithBayes team and driving the business forward. I firmly believe business success is based on strong client service and my focus will be on ensuring that clients feel fully supported and realise the full benefits of SmithBayes’ product as a tool helping them achieve strategic agility across the organisation.”

Simon Williams, CEO of SmithBayes, said: “We are delighted to have someone of Annette’s stature, knowledge and experience join our team. At a crucial time for our business, Annette is uniquely qualified to spearhead SmithBayes’ development and her international perspective will be valuable for our global clients.”

“Annette’s ambition to take our business to the next level and her passion for championing the client fit perfectly with our company values. We are delighted to welcome Annette to SmithBayes,” he added.

Stark’s past experience includes Head of Reuters Solutions (UK and Ireland) where she was responsible for selling and delivering a combination of software, data and consulting services to meet specific client needs in the financial services market.

Stark is a graduate of the London School of Economics.

About SmithBayes Ltd:
Founded in early 2006, SmithBayes is a software firm that offers decision-makers a professional platform to make better and faster strategic decisions across their entire business portfolio. Since its launch, SmithBayes has quickly brought to market a powerful decision platform and analytical tools. The company has attracted interest from a wide range of industries in the UK, Europe and North America seeking to solve a variety of business issues and is currently working with customers in aerospace, energy, telecoms and healthcare.

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For more information, please contact:
Aleks Vujanic
Burson-Marsteller

Email: info@smithbayes.com
   
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