Further information
Contact:
Samantha Maslen
Burson-Marsteller
Tel: +44 20 7300 6216
Email: samantha.maslen@bm.com
In the news
SmithBayes featured on CNBC
CNBC reports on how Formula 1 technology is making it into the corporate world.
SmithBayes are featured in the latest issue of Boardroom Edge magazine
Tricia Holly Davis reports on how the SmithBayes platform enables companies to respond to increasing consumer demand for greener goods and services.
How Formula 1 technology can help companies make strategic business decisions: IT-DIRECTOR.COM reports
Philip Howard, Director of Research - Technology at Bloor Research, reports on the SmithBayes platform.
World Business in association with INSEAD publishes article on SmithBayes
Richard Willsher writes about how the SmithBayes platform allows business owners to predict the possible outcomes of their strategic decisions.
SmithBayes are featured in the BusinessWeek ManagementIQ blog
Following a demo of the SmithBayes platform, Jena McGregor from BusinessWeek posts her response online.
SmithBayes…SIM Business
Cliff Reeves from Microsoft's Emerging Business team discusses the SmithBayes object-orientated approach to strategy.
SmithBayes featured on BBC World
SmithBayes were featured in the BBC World series ‘Formula For Success’ on Saturday 29 September 2007.
Burning Questions 2007: Leading for Innovation
Simon Williams, SmithBayes Chief Executive speaks at Harvard Business School Burning Questions.
SmithBayes featured In The Sunday Telegraph
On Sunday 8th July 2007 the Sunday Telegraph reported on why industry is lapping up pit-stop technology.
SmithBayes featured In The Financial Times
On Wednesday 28th February 2007 the FT Digital Business examines the application of SmithBayes decision technology to business.
SmithBayes featured in Time magazine
What can business learn from auto racing?
Split-second decision-making, says a British tech firm.
SmithBayes featured on BBC Newsnight
Time magazine explores the application of software to strategic planning with SmithBayes' CEO, Simon Williams, and the practice of "strategic agility" with Donald Sull from London Business School.
Reuters reports on the SmithBayes/McLaren joint venture
"It may be a long way from the glamour of Monaco, Monza or Magny-Cours," Reuters' Marc Jones reports, "but Formula One team McLaren is gearing up to sell its race strategy software in company boardrooms."